BREAKING NEWS: CORPORATE SPONSORS PUSH MLB FOR SUPERFICIAL INVESTIGATION OF STEROIDS

Ok, we've been down this road before. Bonds used steroids, Sheffield used steroids, Giambi used steroids, blah, blah, blah. Now, MLB Commish Selig has cracked under pressure from fans (and media) and put the screws to Bonds for approaching and almost certainly passing Babe Ruth's HR mark. But Bud, ya knew about the juicin' for years, why now? Here's why:

"Also yesterday, MLB corporate sponsors Bank of America and Home Depot said they would not sponsor any marketing activities related to Bonds' pursuit of Babe Ruth and Aaron."

The immediate loss of sponsorship dough is one part of the bigger money picture. Obviously, Bonds passing Ruth will upset a lot of fans, but that does not mean there will be a mass abandonment of baseball by the millions who attend games and watch on television. However, doing nothing (which has been Selig's job-description during his tenure as Commish) has made matters worse. This is about baseball saving face. The minimal effort being put forth will actually succeed in placating the media and fans (and sponsors) into a renewed sense of security on this issue. That will keep the sponsors calm, and to be honest, that will be the best thing for the game in the long-term. In a couple of months, Selig will announce the end of the investigation at a press conference and he'll say "we conducted an independent probe, we did our part, let's now move forward from all of this."

For once, I agree with Bud.